YLB for Wallis - the story 

Working in fashion for over 25 years, Yasmin has long had an eye for fashion design.  While she has been asked to design pieces of jewellery for charity in the past, her YLB collection for Wallis marks her first formal venture as a clothing and jewellery designer.

"It is very exciting. I've toyed with the idea for a long time, ever since I was a little girl.  I used to do drawings and design things all the time. I feel so lucky to be given the chance to do this."

Yasmin was invited to collaborate with Wallis in late 2008 by Sir Philip Green, owner of the Arcadia group (which also includes TopShop, Evans, Dorothy Perkins, and Miss Selfridge to name a few).  "In a bit of a dark place" at the time, she accepted Green's offer.  "He saw that it was something I needed to do," she recalled.

She was reportedly involved in every aspect of production, from the pattern-cutting to the final fitting.  "Yasmin would have slept in the office if we had let her," said Green.  Yasmin added during an interview at Wallis, "Yes, I'm here all the time. It's given me a whole new purpose."

"I can't just put my name to something to me that's completely meaningless, if I'm going to do something I'm going to be involved all the way and it's been a fantastic learning curve."

Yasmin and the Wallis team working on the collection
(mp4 video, 13.5 mb)

What is the YLB style?  In Yasmin's own words...

"I no longer want to shop in Topshop, but I still want to look good. I never have time to plan what I am going to wear, I just want to sling something on, not look too try-hard or high-fashion but pulled together."

"I'm obsessed with high-neck things. You're covered up but it's sexy, and I've always loved long dresses. Covering up can be a lot sexier than being uncovered. My body has changed, so feeling comfortable and confident, while accentuating the bits that are OK, is important."

"I'm proud of it, and if no one likes it, well, I like it. The remit was to design clothes purely for myself they're edgy and rock'n'roll, but grown-up."

"I wanted the clothes to feel good and then you feel good too.  It's all about the touch and feel, that's what makes you feel sexy and confident."

"What I wanted and what we've made are good quality, comfortable, fashionable clothes that don't overpower you. You have to shine." 


"I like clothes that last for decades.  These pieces won't date."


being shot for the YLB campaign and talking about her clothes
(mp4 video, 21.6 mb)